I agree. I don't really care about brand cachet but i know some people do which is fair, you pay for what you deem is more valuable to you. I on the other hand am more of bang-for-buck. However, Genesis must be dreaming if they think they are on the same luxury perception level as a BMW for instance to be charging those lease prices. I think the high lease price i was quoted was a factor of two things: they have only a handful of them in Texas and also because it just came out a week ago. It's no doubt the Genesis is going to depreciate a lot more than a comparable Lexus would but they will have to find a way to incentivize the leases and get more of them out there.
There are currently no real Genesis dealerships in Houston, they are all Hyundai. I was under the assumption spinning off the Genesis brand would come with Genesis only dealerships. Looks like they aren't there yet.
Last year they said they'd have stand alone dealships within five years.
Here's an article from last year:
"More 2016 New York Auto Show Coverage
Hyundai Dealerships for Now
Genesis doesn't have separate dealerships just yet, and when the G80 and G90 go on sale this summer — specifically July or August, spokesman Derek Joyce told us — the brand will retain the current showroom-within-a-showroom strategy, where Hyundai dealers sell the cars in separate areas of the dealership. That's how dealers sell the outgoing Genesis and Equus sedans, Hyundai's two luxury models that will become the G80 and G90, respectively.
It's "probably not" a good idea over the long run, AutoPacific analyst Dave Sullivan said, noting that when Toyota launched its Lexus division in 1989, it had stand-alone dealerships despite starting off with just two cars. But Sullivan said it's a useful tactic for now until Hyundai can convince dealers to build separate Genesis facilities.
The automaker has to be careful, he added.
"Look at Fiat: They asked all these dealers to invest all this money to get this franchise, and there hasn't exactly been the products behind it," he said. "In order to make it feasible or financially attractive to become one of these [Genesis] dealers, there's going to be steps along the way."
Stand-Alone Dealerships Within Five Years
The eventual hope is for Genesis to have its own dealerships. Erwin Raphael, Genesis' just-appointed U.S. general manager, told Cars.com that Genesis plans to have stand-alone dealers within five years.
"We haven't decided exactly when" those stores will arrive, Raphael told us at the New York show. But "we think the experience — the dealer and customer experience — is as important as the product," he said.