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Dropping the cloth from what’s the first to fall under the brand’s new naming structure, the 2014 Infiniti Q50 kicked off the 2013 Detroit Auto Show with a little help from Cirque Du Soleil.
The maker made the abrupt announcement late last year that it is shifting not just the G sedan, coupe and convertibles but its entire lineup to wear a “Q” prefix. SUVs will now be named QX while others will have the single letter followed by a number to designate rank in the lineup – as well as price. But while the choice might have seemed strange in December, it’s now clear that this is part of a push by the brand to distinguish the new from the old.
Modelled after the Essence concept first shown during the 2009 Geneva Motor Show, the car features the swooping, voluminous style you’ve no doubt come to expect from the brand. It also features “crescent-cut” c-pillars based on those seen in the concept almost three and a half years go. LED headlights and a throughly revised body styling that stands out while remaining true to the brand’s motif all stand to help Infiniti break away from its good, but not great G37 sedan.
See the full story and more photos of the 2014 Infiniti Q50 on AutoGuide.com