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With the Infiniti Q50 heading to dealerships early next month, the Japanese automaker has announced that the outgoing 2013 G37 sedan will be sold beside its successor.
It might have seemed safe to assume that the G37 sedan would be discontinued as soon as the Q50 arrived, but that won’t be the case. It will be interesting to see how much the automaker cuts the price on the G37 sedan, considering its current MSRP of $38,255 (including destination) is higher than the Q50′s $37,605 (including destination). Chances are, Infiniti will take advantage of its G37 sedan to offer an attractive model to lower-entry luxury buyers, perhaps dropping the price to the mid-$30,000 range.
The automaker is working on a smaller, Q30 model that will appeal more to the entry-level market, but it’s too far off in its development to be rushed out for production. As a result, Infiniti is taking an interesting route by allowing an older model to be sold alongside a newer one.