[Klamalama]

If you're not familiar with it, Auto Extremist is a great automotive web site. This week Lorenzo goes on a rant about Infiniti marketing.

Creative cotton candy from Infiniti. - Rants - Autoextremist.com ~ the bare-knuckled, unvarnished, high octane truth...

"How in the **** can Infiniti marketers expect people with a modicum of intelligence to go along with this unmitigated bullshit?"

 

[Q50Aggie]

They should have spent their money on doing driving courses that potential buyers can go to to drive high speed and in twisty turns around cones.

 

[Klamalama]

I bought the Q50 based on test drives of it, and its competition. I never saw one ad, of any type. I didn't even know the Q50 existed until I got to the dealer to test drive a G37.

I did test drive the MB CLA because of the devil ads. Didn't like the cheesy interior.

 

[selzini]

For what its worth:

I had (and have) no interest in the Deja View advertising. In fact, I had no idea what it involved until I read this article. However, the author is disregarding something. Look how much time people(mostly younger people) spend on interactive games. Psychologically, it gives the player a feeling of importance to be part of something, and to have some kind of control over outcomes. That's why those types of games are so addictive to so many. Just as Mercedes(and Cadillac, and Buick, et al) is trying to get younger people attracted to the brand, Infiniti is doing the same thing. Do I think it's ridiculous? Of course, because these types of things turn me off, but I wouldn't be so fast to dismiss what they're trying. If you think that the public is too intelligent for such stuff, just watch Leno's "Jay Walking" sometime. So, while the "game" is being played, the product is constantly in the conscious and subconscious mind. No, they're not going after me(or most here?) with this type of advertising, but it WILL gain recognition for many, and that is what Infiniti wants to happen.

 

[brianch]

Deja View

interesting kind of advertising... not entirely sure if i can wrap my head around if it'll work or not.. i wonder how much money they spent on something like this...

 

[craig]

"How in the **** can Infiniti marketers expect people with a modicum of intelligence to go along with this unmitigated bullshit?"

the fatal flaw is assuming there is a modicum. I play by guilty until proven innocent when it comes to lack of intelligence.

I only have one thing to add about advertising. If in our modern age we are at our most innovative and intelligent, why then in a fully literate society does advertising continue to work? The only answer has to be that most are never taught how to read but what to read. Taught how to think not why to think.

The rest falls into place after that..

The Q50 ads pander to narcissism, especially the Factory of life spot. A Narcissist isn't a self absorbed asshat as the conventional definition, no in fact the narcissist is barely concerned with himself, his main concern is what the others will think of him.

That commercial caters to it perfectly. Individuality is being bought and sold hand over fist, "look people will see you as different if you drive the Q50, you're edgier and breaking the mold, good for you"

just my 2

 

[Dan_m]

Same here, although I didn't test drive the MB. If the Dealer salesman had not mentioned the Q50 I would have bought the G 37S on the spot.

 

[OngQQ.]

Yeah and if only they can stop hiring those cirque du soleil dancers for ever reveal maybe they can invest it in a Infiniti driving school like what BMW do with theirs.

 

[jkay]

Did anyone actually call in to get a code and watch this POS?

 

[Rick_vdl]

Did anyone actually call in to get a code and watch this POS?

I did, just today actually. I was a bit torn about how to feel.....part of me appreciated the cinematography and scenery, the other part of me felt creeped out when I received the prompted phone calls from the actors. Almost felt like a chat line....ewwww. I ended it after the first call from the guy....I think I would've stuck with it if the female actor had been the one on the other end of the line

 

[Rick_vdl]

Besides, it's really designed for people who are still shopping....not most of us on here who have already "done shopped"

 

[socketz67]

Is Chiat/Day in LA doing all the ad work for Infiniti? I'm trying to figure out whether or not I like the messaging they are creating. I'm expecting something more along the lines of "We build one thing, the ultimate driving machine" or "The Truth in Engineering", but I find myself thinking too much when I watch these new Infiniti commercials. The messaging is a puzzle of some sort, waiting for you the viewer to put the pieces together. I guess I'm just not clever/patient enough to figure it out.