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Is Chiat/Day in LA doing all the ad work for Infiniti? I'm trying to figure out whether or not I like the messaging they are creating. I'm expecting something more along the lines of "We build one thing, the ultimate driving machine" or "The Truth in Engineering", but I find myself thinking too much when I watch these new Infiniti commercials. The messaging is a puzzle of some sort, waiting for you the viewer to put the pieces together. I guess I'm just not clever/patient enough to figure it out.
 
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