Dude, you should pay attention to Selzini. That guy has owned more cars than years you've been alive.
He has seen alot of greasy dealerships over the years I imagine, and if there's anything people dread about buying cars, it's "dealing with the dealer".
It must be hard running a dealership these days thanks to the internet. Everyone can find out MSRP and invoice for anything, making it harder for the dealer to make money. Personally I think they should make a few bucks up front then a few bucks in service during the life of the car. Shockingly, my Infiniti dealer charged me less to change all my belts around 80k than the oil change shop that spotted it and pointed it out. Bonus that I got to drive a newer G37 while they worked on it.
Thanks for the recommendation.

As I've gotten older, I've come to realize that the availability of good service, and the quality of a product, are more important than possibly saving a few dollars. Of course I want a good deal, but a good dealership is worth a lot more. If you can have both, then you've hit the jackpot. I don't know the dealership that started off this thread, but based on that ad, there's no way I would go to them. I have a feeling that the dealership really pressures their customers to buy that crap, and I'm sure there will be some who take it. For me, I wouldn't even walk into their showroom. Many years ago, when I was about to buy a Camry(and Toyota dealers are famous for stuff like this), after the deal was "finalized," and we sat down to sign the papers, they offered us the same kind of crap. When we declined, the sales manager said that he wouldn't let us leave until we added their protection package!

When we stood up to walk out, he relented some and told me he'd "give" it to us for half price(which tells you how much the stuff is really worth). We walked out. A dealership like that is not worth dealing with. It isn't cynicism, it's experience.