Infiniti Q50 commercial is an interactive movie experience (video)
Deja View is the title of the dynamic interactive film that also serves as an Infiniti Q50 advertisement. The film changes depending on viewer's responses with the onscreen characters.
Infiniti teamed up with Campfire, founded by The Blair Witch Project creators Mike Monello and Gregg Hale, to create a film that combines cinematic narrative with the latest natural language processing technology to create an ad that is unique to almost every viewer.
This is the trailer for the film, and you can follow the link at the bottom to actually participate with the film.
Has anyone actually tried this? I want to know what happens but i don't want to give Infiniti my phone number. lol. I wonder if these types of ads are effective? One benefit might be that Infiniti can track exactly how many people actually engage with the campaign.
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