I can understand why Infiniti doesn't want to push the advertising for the Q50, but Lexus has a ton of ads during the U.S. Open. In particular, they have a couple about the new IS, and the ads say "Coming in July." I would expect Infiniti to start the advertising very soon. Starting in 1989, when both of them started up, Lexus has been killing Infiniti with much better advertising. For those who are too young to remember this, in 1989, Lexus pushed their cars, and Infiniti's ads never even showed the cars, just talked about how wonderful they'd be.