The Skyline name has been a part of the Japanese automotive world for the past 56 years, and with that history comes a certain amount of pedigree. As Nissan brings its Infiniti brand to Japan as a part of its plans for worldwide expansion, it also had to decide what to do with the Skyline nameplate.
Turns out, Nissan decided to keep the Skyline name, but it will change the front badge to an Infiniti crest, instead of the Nissan emblem. The reason for the change, according to Nissan, is to remind Japanese consumers that they are purchasing a world-class automobile. Nissan has no plans right now to create a separate Infiniti dealer network, so one assumes that Infinitis will be sold in Nissan dealerships until Nissan decides otherwise.
Nissan probably felt that the Skyline name was too valuable to axe. Its origins date back to before its association with Nissan Motor Co. The model was originally part of the Prince Motor Company's lineup, where the development of the high performance version that would become the legendary GT-R was well underway before PMC's mid-1960's merger with Nissan. Interestingly, the GT-R was separated from the Skyline name in 2007 when it became its own model, giving Nissan two hallowed nameplates to add to its roster.
Turns out, Nissan decided to keep the Skyline name, but it will change the front badge to an Infiniti crest, instead of the Nissan emblem. The reason for the change, according to Nissan, is to remind Japanese consumers that they are purchasing a world-class automobile. Nissan has no plans right now to create a separate Infiniti dealer network, so one assumes that Infinitis will be sold in Nissan dealerships until Nissan decides otherwise.
Nissan probably felt that the Skyline name was too valuable to axe. Its origins date back to before its association with Nissan Motor Co. The model was originally part of the Prince Motor Company's lineup, where the development of the high performance version that would become the legendary GT-R was well underway before PMC's mid-1960's merger with Nissan. Interestingly, the GT-R was separated from the Skyline name in 2007 when it became its own model, giving Nissan two hallowed nameplates to add to its roster.