Infiniti's new "INSTINCt" Campaign Q50 over the top?

I'm sure if VBX was driving that Q50 he would have left it in the fire.

What a waste have no clue what they are trying to get at with this video. Reminds me of the mini movies bmw use to make about 10 yrs back highlighting their cars... at least they were purposeful...

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It certainly does grab your attention, but it is unclear WTF is going on. Tigers, helicopter to helicopter tightrope walking, a Q50 filled with water to somehow get through a wall of fire. Nothing makes sense.

But it doesn't have to make sense, it's provocative.

Heizenberg said:

It certainly does grab your attention, but it is unclear WTF is going on. Tigers, helicopter to helicopter tightrope walking, a Q50 filled with water to somehow get through a wall of fire. Nothing makes sense.

But it doesn't have to make sense, it's provocative.
http://www.youtube.com/watch?v=yUqEr6cCK70

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The purpose of the short was to tell you that's it's perfectly OK to spill a drink inside the car, obviously.

my interpretation is there are 3 different lives.... each of them follows their instinct on whatever they do. Others might say, it can't be done but they just follow their heart!
It is only one guy that drives the car... the other two don't! I don't know why.

Fire and water, but not ice!

At least we know DAS works in hot temperature....

It means anyone who is an owner is clearly: decisive,a risk taker, bada$$, has questionable but risky judgment, isn't a follower, over-grooms or under-grooms, thinks outside of the box, values others lives beyond their own. Oh yeah. likes to be licked by man eaters.

i.e: The perfect human and someone others should aspire to be like.

Except vbx cuz he's a hater...a random purchaser.

machmike said:

It means anyone who is an owner is clearly: decisive,a risk taker, bada$$, has questionable but risky judgment, isn't a follower, over-grooms or under-grooms, thinks outside of the box, values others lives beyond their own. Oh yeah. likes to be licked by man eaters.

i.e: The perfect human and someone others should aspire to be like.

Except vbx cuz he's a hater...a random purchaser.

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Dude.. you are badA$$!!!!

Yeah... that is one of the main reasons why I picked Infiniti or Q50S... it is different than others and not a follower... at least they are not trying to copy Germans to compete in this segment... Lexus likes to play it safe which is not me. (although they come up with Unique HUGE GRILL)
Nissan got GTR to show that they got teeth too but still affordable and does not cost almost half million LFA!

KLamalama said:

The purpose of the short was to tell you that's it's perfectly OK to spill a drink inside the car, obviously.

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That's funny cause I actually just spilled a drink in my car today. BTW the cup holders r coffee tight, but not the center counsel.

This was the first project to come out of infiniti's marketing department since they decided to give associates all the bath salts and mushrooms they could handle.

I don't think most people would realize this is a commercial for the Q50.

avanti5010 said:

I don't think most people would realize this is a commercial for the Q50.

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That is because it isn't. It's about the KIND off person who would buy a Q50

I don't know what I just watched.

Neither do I. I wonder how filling the car effects InTouch performance?

What did I just watch!!!!!! . I don't think I saw it say (don't try this at home). Just saying. HAHA

Well that is definitely Hong Kong's skyline. You can see the IFC 2 tower in the background in a couple of the shots.

This morning I saw the "oranges" (non-metalflaked) tv ad demonstrating the 2-vehicle ahead, collision prevention feature. I was impressed by how clearly and fluidly it was presented. No other marque has shown their system of being this capable. This will get folks into the dealers!

I didn't buy, or desire, this feature, but I can appreciate the marketing effort.