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Sales will fluctuate month to month. The Q50 still outsold what the G Sedan sold last year alone. BUT the IS did beat the Q50 last month, with 5400 units in December. I think Infiniti will be happy as long as the Q50 stays in the 4000-6000 range, which I think is very realistic and attainable.

But what I don't get, STILL, is how in the **** did BMW manage to sell 16k 3/4 Series! What's the transaction prices/lease deals on those things?
 

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Sales will fluctuate month to month. The Q50 still outsold what the G Sedan sold last year alone. BUT the IS did beat the Q50 last month, with 5400 units in December. I think Infiniti will be happy as long as the Q50 stays in the 4000-6000 range, which I think is very realistic and attainable.

But what I don't get, STILL, is how in the **** did BMW manage to sell 16k 3/4 Series! What's the transaction prices/lease deals on those things?
And then there's MB selling 8k E-classes at a ~$15k higher price point. It has to be a combination of strong product, deft marketing, and lease rates that essentially give the car away.
 

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Sales will fluctuate month to month. The Q50 still outsold what the G Sedan sold last year alone. BUT the IS did beat the Q50 last month, with 5400 units in December. I think Infiniti will be happy as long as the Q50 stays in the 4000-6000 range, which I think is very realistic and attainable.

But what I don't get, STILL, is how in the **** did BMW manage to sell 16k 3/4 Series! What's the transaction prices/lease deals on those things?
FYI, Q50 did not oversell the G sedan for the whole year (30,256 G units for 2013) which is irrelevant since it was selling only for a few months. Interestingly however, sales of G increased by 13.8% in December: 1460 vs 1283 in November while sales of Q declined by 22.4%: 4568 in December vs. 5891 in November.
 

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They're saying Lexus sold 5,414 IS's in December. I find this shocking as the IS is not for everyone to say the least. What I have noticed is that Lexus is spending a lot of money on marketing and their ad agency has come up with a couple of sexy TV spots. I watch the Q50 spots when I can find them and they say nothing about the Q50. Some guy in pajamas gets a Q50 because he was nice to Santa. I watch the 2 and I gotta say the Lexus ads generate heat. They show the car off as cool and beautiful. We Americans are suckers for good marketing imo.

First up - Infiniti
 

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That's funny. I was just telling my wife how out of touch Infiniti commercials seem. They are still using models that look like yuppies from the 80's for their hopeful market.

I think the commercials showing the features and exterior are the most useful.

Watch the Christmas tree star commercial, or the dude in this Santa commercial posted above.

So he's a rich yuppie, lives in a huge house and needs Santa to deliver him a Q?!?! Plus he has to carry a bunch of crap for him and sew his pants? What yuppie would do that?!?!

Many Infiniti commercials stink. period.

They tried something new with the stupid videos on MT but that was a bust too. And, well, stupid but at least they tried something different.

How many people who want a Mercedes or BMW would see themselves wanting to sew Santa's pants?

Ok, rant off. Thanks for getting me started :)
 

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And then there's MB selling 8k E-classes at a ~$15k higher price point. It has to be a combination of strong product, deft marketing, and lease rates that essentially give the car away.

I can guarantee you they ain't giving them away. I was one of those and just the interest is lower. Demand is very high. To your point the product is phenomenal even at the higher price point
 
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So he's a rich yuppie, lives in a huge house and needs Santa to deliver him a Q?!?!
Rich people want free stuff too.:D

Plus he has to carry a bunch of crap for him and sew his pants? What yuppie would do that?!?!
Not many, in all likelihood. :p

Many Infiniti commercials stink. period.
Clearly- if they didn't stink, Infiniti would be in Lexus's position in the US market. The cars certainly don't stink. In fact, the parity from Lexus to Infiniti has existed from day one and exceeds that of even BMW and Mercedes.

We Americans are suckers for good marketing imo.
I completely and utterly agree. This is used by companies against our best interests every single day.

equetefue- the E-class is one of my favorite cars. I wish that the M was so well-rounded and marketed so effectively.
 

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The Lexus ad agency perfectly aligned their TV spots with what Lexus wants to do with the IS, what the IS is, and the demographic they want to attract. It is laser focused. And the Lexus ad ends with "it's your move". Frigging brilliant. True or not those 3 words say to the audience and the competition that this car revolutionary. It really is quite good work.

The Q50 marketing imo reflects that Infiniti and their ad agency don't quite know yet what to do with the car in regards to what it is i.e. luxury, performance, Japanese Volvo safe, cutting edge, etc. or who to market to i.e. young families, young people, old people, etc. -- so they settled on yuppies.

Fire the ad agency quick Infiniti.
 

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I should just ad, for those who didn't catch the numbers from last month, that the Q50 outsold the IS in November by much larger margin than the IS did the Q50 in December. With the Q's release delays behind it, the fight is really on now for 2014. If you want to compare directly to BMW and Mercedes, you need to combine G37, Q50 and Q60 sales, as those Germans have sedans, coupes, and puny entry-level 4-clyinder models starting in the low 30k range consolidated into one number. When that is done, Infiniti is in solid third place after BMW and MB in this segment.
 

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equetefue- the E-class is one of my favorite cars. I wish that the M was so well-rounded and marketed so effectively.
I traded a new M37s for the Q. The car was horrible in so many ways. It didn't represent the class it competes on. Not by a long shot

On the flip side the cheaper Q is a way better car in so many more ways. Too unfortunate about the steering and intouch issues.
 

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I traded a new M37s for the Q. The car was horrible in so many ways. It didn't represent the class it competes on. Not by a long shot

On the flip side the cheaper Q is a way better car in so many more ways. Too unfortunate about the steering and intouch issues.

Would you say that the Q is a much better luxury sedan than the M? It seems that way if you look at the aggregate impressions. The Q50 is much better in tech, noise suppression, ride quality, and obviously performance given the smaller size and weight. It sounds like those were your impressions. The M has a larger back seat and maybe nominally better materials, but other than that, I'd agree that the Q50 outdoes it.
 

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The M had more interior room, but it wasn't much more in terms of usefulness. For example the rear doors open wider in the Q making the rear more useful IMO. Also the back seat folds down, the m had just a pass through.

You are correct though. Sound insulation, wind noise, performance and ride quality are much better. The kicker was that technology sucked on the M. Never could get the Bluetooth to work as intended. All people could hear was garble on the other end.
 

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FYI, Q50 did not oversell the G sedan for the whole year (30,256 G units for 2013) which is irrelevant since it was selling only for a few months. Interestingly however, sales of G increased by 13.8% in December: 1460 vs 1283 in November while sales of Q declined by 22.4%: 4568 in December vs. 5891 in November.
Maybe I should have made it more clear... I was comparing Dec 2012 to Dec 2013... obviously there's no way for the Q50 to outsell the G YTD when its been on sell for less than 6 months. And I really find it pointless to compare the increase of G sales month to month vs the Q50's decrease from last month. 13.8%(177) more people bought a G in Dec... but 4568 people decided to buy a Q50... over the G.

I call it a close race between Lexus and Infiniti and I think they will flip-flop, but I think the Q50 will take it in the long run, sketchy marketing and all.
 

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I feel that the Q50 and IS will be a close race as well. The Q50 has a shot to win despite the typical Infiniti marketing because it's more of a traditional luxury sedan like the E-class. Its styling is more mainstream-elegant, its interior plusher and larger, and it's a softer, more stress-free drive (performance nuts may well get what they want in the eau rouge). The premium market has been moving away from the hardcore sports sedan for several years now. Despite the moans and groans from many regarding the Q50's steering feel loss, this is part of a calculated decision on Infiniti's part and it may pay off. They just need to seriously mitigate tech glitches from this point forward. Any upcoming new power trains should be phenomenal, as the sources (Nissan and Mercedes) have both been spectacular in that regard.
 

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I almost bought IS 350 instead of Q50. There were a lot of 250 base in dealer inventory, but I couldn't find any 350 base (+backup camera is all I need) nearby.
 
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