I wonder how extensive the marketing campaign will be for the Q50 to introduce it and the new name to the world...
So far there's the Mag ads and to my surprise last night... I went to see Man of Steel for the second time and got there a little earlier and while waiting for the movie to start they played a commercial for the Q50! The part that sucks is I was talking to my friend next to me and had my head turned and only saw like the last 5 seconds of it! So I can't even really tell you all what it consisted of besides it ended with the car driving down with what looked like a nice runway. There was a front 3/4 shot of it driving and that switched to a rear 3/4 shot as it passed the camera and then into the typical Infiniti logo animation. And All I heard was, "The all new Q50 from Infiniti..." And that was it. Oh and it was Graphite Shadow.
But I def think commercials showing in theaters is definitely a good route for exposure for the car. I wonder if the commercial showed during the opening week of Man of Steel, that would have globs of exposure.
So far there's the Mag ads and to my surprise last night... I went to see Man of Steel for the second time and got there a little earlier and while waiting for the movie to start they played a commercial for the Q50! The part that sucks is I was talking to my friend next to me and had my head turned and only saw like the last 5 seconds of it! So I can't even really tell you all what it consisted of besides it ended with the car driving down with what looked like a nice runway. There was a front 3/4 shot of it driving and that switched to a rear 3/4 shot as it passed the camera and then into the typical Infiniti logo animation. And All I heard was, "The all new Q50 from Infiniti..." And that was it. Oh and it was Graphite Shadow.
But I def think commercials showing in theaters is definitely a good route for exposure for the car. I wonder if the commercial showed during the opening week of Man of Steel, that would have globs of exposure.