Socal target price?

SimpsonTide985 said:

I don't know if I would say should. Especially not on "any" model.

You could and you can but whether it should may depend entirely on location/dealer/model/options

Click to expand...

Really, after the market dynamics are considered, it's all about your mindset. I'm not one to haggle over a couple hundred but you should settle on a reasonable price you're willing to pay and then go for it. Frankly, 1k below invoice is now a very reasonable price, given the somewhat disappointing sales at this point.

For reference, I'm in SoCal and had an offer in mid-september for 1k below invoice on a RWD Hybrid S with Deluxe tech/Nav or 2k below invoice on the same model, non-hybrid. I went with the hybrid and based on market dynamics at the time, it was a great deal. I'm sure a few people did even better (probably with VPP of some sort).

At that time, the car was not being heavily discounted for the most part and I had to work hard for that deal (I was laughed at by a few dealers but persevered). The car is being discounted much more frequently now, which stands to reason that the deal I got should be more readily available.

In fact, invoice on the exact car I got is $50,189. According to true car, estimated dealer price is now $49,214, which is just about 1k below invoice. In my experience, getting the true car price doesn't require much, if any effort but going below the true car price requires work on your (buyers) part.

Thus...I respectfully disagree; as for below, I'm not trying to be a grammar nazi but I stand by what I said and I think "should" is appropriate if one is serious about negotiating and based on the above information.

Should:
• (I should) used to give advice: I should hold out if I were you.
2 used to indicate what is probable: $348 million should be enough to buy him out | the bus should arrive in a few minutes.

edit: I realize buyer could be in an area where the prices differ somewhat and could be appreciably higher if they happen to reside in an area without much competition. That said, even in those areas, prices seem to be at most about 1k higher than socal (true car price). In my experience, I have been able to beat the true car price if I work for it so I still think 1k below invoice is quite attainable, unless you're in a rural area or something. If I had to concede to your argument at all, I would say getting invoice price should require little effort and 1k below invoice or better should be attainable in most major metro areas.