My wife has the Santa Fe Ultimate (3rd row), heated leather seats, infotainment has Android Auto, SiriusXM with recording capability... it's effn awesome, tons of power for what it is and AWD. They could honestly slap a Genesis badge on it and some fancy gadgets/nanny tech and charge another 10-15k. The only problem with it is going to the dealership... and like mentioned before, this will be the downfall of Genesis. Until they get a dealership that says Genesis, which doesn't feel like the inside of the DMV or welfare office, charge you $150 to look at a stuck backseat, or swarm you with sales people about turning in your lease early to lease the newer same thing a year and a half down the road, they will still be Hyundai.I don't see much going for Genesis. Do they have an SUV coming? If not, they're dead in the water.
And let me tell you, Hyundai dealerships are half a step out of ****.